Prioritisation and decision making

Prioritisation is something we manage regularly, at all stages of the product lifecycle, and at both the micro and macro levels.

• Ensure that prioritisation activities evaluate each feature/initiative against user impact, business value, and technical effort/risk.
• Establish an appropriate decision-making framework and feedback mechanisms that allow for the effective triage of emerging or changing needs while minimising disruption to the delivery team.
• Establish regular prioritisation review cycles that allow for changing circumstances.
• Facilitate prioritisation workshops with stakeholders using light-weight structured techniques like dot voting or ranking exercises.
• Use established prioritisation techniques with the delivery team, and consider the most appropriate approach for each prioritisation activity. Some prioritisation models may be particularly useful at different points of the work. Here’s some suggestions for what might work when (links to internal dxw Miro board).
• Ensure that those involved in prioritisation are informed by access to available insights, such as usage analytics, feedback and testing results and business metrics.
• Document prioritisation rationales to support future decision-making and discussions.

Last updated: 24 December 2025