Product management at dxw

At dxw, we prioritise delivering genuine value to the organisations we work with, alongside meaningful and lasting impact to users.

We achieve this through intentional decision-making, consciously evaluating if a proposed solution will solve a real problem, and help meet intended outcomes.  

Product management principles

To help us achieve this, those with product management responsibilities at dxw are guided by these principles: 

1. Build shared purpose and understanding over agreement
   We lead by creating alignment around a clear vision, investing the time in shaping a path to the future while being transparent about any decisions, trade-offs and constraints so that we are motivated by a shared understanding, rather than just what’s easiest to agree.
2. Listen to evidence while trusting our judgment
   We use insights from data and research to inform our decisions, but when evidence has gaps or takes time to emerge we trust our professional judgment and domain expertise to guide the way forward.
3. Navigate change with intent and pragmatism
   We expect priorities to shift and contexts to evolve. By keeping a focus on intended outcomes, we respond thoughtfully and strategically to change rather than just reacting to it.
4. Decide with the whole ecosystem in mind
   Our products exist within a complex web of systems, policies, and stakeholders - from government policy to the constraints of legacy infrastructure and the full lived experience of a wide range of users including front-line staff and members of the public.
   Building effective products well means understanding these connections to create resilient, meaningful outcomes rather than just delivering features.
5. Strengthen and share our expertise
   We continuously develop our product management practice and take every opportunity to share our knowledge, encouraging others to adopt the product mindset.

Last updated: 24 December 2025