Brand Toolkit
dxw’s brand toolkit is a living document for the dxw identity and the parts that make it. It will grow as we grow.
It’s where you’ll find all the assets you use day-to-day, like slide decks and document templates, the colour palette, logos and shapes.
We’ve made it as simple as possible while empowering you to apply your creativity, to embrace a new, confident brand identity.
Ensuring consistent application of dxw’s brand across all touchpoints is essential for maintaining its integrity, professionalism and trustworthiness.
Logo
Our logo is a strong, simple signature for our brand. It’s made up of two parts: the wordmark and the D. Together, they create a clear, confident mark that works wherever you need it – at any size, in any context.
Shapes
Our brand shapes are a simple, flexible extension of the dxw identity. Built from the same geometry as the D mark, they form a small, consistent set that adds structure and character wherever it’s needed – across layouts, sizes and contexts.
The dxw shapes can be used in both structured and freeform ways. The approach you choose should reflect the tone of the content, while keeping typography front and centre.
Typography
Poppins Regular and Poppins Semi-Bold are our primary brand typefaces. Poppins is clean, modern and highly legible, with a wide range of weights that give us flexibility across digital and print. Its simplicity supports clear communication and helps our content feel open and accessible.
Designed for digital-first use, Poppins balances personality with legibility, supporting accessibility across sizes, weights and screen types.
Principles to keep in mind any time our typeface is used can be found in the Toolkit.
Colour
Colour plays an important role in how the brand comes to life. Colour amplifies brand expression and our personality.
Our foundation colours provide a calm, consistent base for the dxw identity, with the expanded colour system is designed to be expressive and flexible while still feeling considered across different contexts.
Accessibility and best practice guidance can be found in the Toolkit.
Last updated: 15 September 2026